Data driven crm experts
DAYS TO GDPR

Welcome to our Toolkit:

“A combination of assets in people, software and architecture which is constantly and positively evolving”

Intelligent assets delivering ‘exponential’ results

Data


“Omni-channel data, specified, validated, integrated and protected”

Integrity driving ‘exponential’ control


Data Sources

  • Store/Outlets
  • E-Commerce
  • Web, Email & SMS
  • Social & Behavioural
  • TV & Media
  • Fulfilment & Contact Centre
  • Other Third Party 

Data Security

  • Data Centre 27001
  • Cloud & Network Architecture
  • Physical Access
  • ISO/DPA Audit Compliance
  • DMA Data-Seal
  • Information Security Management Policy

Data Integrity

  • Individual
  • Product
  • Campaign
  • Channel
  • Client Business Rules
  • Reporting

Data Services

  • Audit & Analysis
  • Acquisition
  • Hygiene & Enhancement
  • Validation & Integrity
  • Processing & Transformation
  • Appending

Integration


Enabling relevant technologies, delivering competitive strategies with efficiency, substance and pace”

Integration enabling ‘exponential’ opportunity


Architecture

  • Security
  • Source Data Warehouse
  • Big Data
  • Analytical Warehouse
  • Networks

Specifications

  • Solution Deliverables
  • Data Validation
  • Functional Requirements
  • Project Plans
  • Technical Development
  • Regression Testing
  • User Acceptance Testing

CRM Applications

  • Data Quality
  • Analytics
  • Email
  • Social
  • Behavioural
  • Web
  • Business Intelligence

Professional Services

  • Data Audit
  • Marketing & Trading Audit
  • Business Analysis
  • Program/Project Management
  • Systems Analysis
  • Marketing Analysis

Analytics


“Establishing true business intelligence, through facts, interpretation, decisions and actions”

Read more about our Analytics Tools ...

Descriptive Analytics
Data facts from the past, retrospective information “What has happened?”

Diagnostic Analytics
Data evaluation, data mining and creating insight “Why did it happen?”

Predictive Analytics
Data interpretation, predictive modelling, elevating decisions and options “What could happen?”

Prescriptive Analytics
Advising and defining the best options through prescriptive modelling “What should we do?”

Analytics creating ‘exponential’ value and profit

Descriptive

  • Data Mining
  • Dashboards
  • Multi-Channel Campaign
    Reports
  • Univariate and Bivariate Statistical Analysis
  • Data Audit

Diagnostic

  • Profiling
  • RFM
  • Customer Segmentation
  • Web Analytics
  • CPOC Customer, Product, Offer, Channel

Predictive

  • Campaign Planning
    Optimisation
  • Clustering & Propensity
    Modelling
  • Correlation Analysis
  • Location & Store Intelligence
  • Time Series Forecasting

Prescriptive

  • Sales Attribution & Budgets
  • Marketing Optimisation
  • Trading Simulation Modelling
  • Machine Learning

CRM

 

 

“Facilitation of the strategy and execution of profitable customer communications across all relevant channels”

CRM, an unparalleled consumer landscape within a ‘real time’ world


Strategy

  • Business Strategy
  • Customer Acquisition,
    Retention & Reactivation
  • Database Growth & Lifetime Value
  • End-to-End Customer
    Lifecycle Marketing
  • A/B & Multivariate Testing
  • Demand & Attribution Planning
  • One-to-One Client
    Strategic Workshops

Campaign

  • Integrated Campaign Planning
  • Triggered Marketing
    Programmes
  • Email Integration &
    ESP Solutions
  • Behavioural Retargeting
  • Social Listening Tools
  • Omni-channel & Media
    Planning

Technology

  • SQL Stack & SCV/ETL
  • Big Data Architecture Cloud
  • Analytical Warehouse
  • CRM Application Database
  • Channel Intelligence

Business Intelligence

  • Online & Offline Business Audits
  • Trading Reports
  • Campaign Attribution
  • CRM Maturity Scoring
  • CRM Dashboards & Reports
  • Competitor Intelligence & Benchmarking
  • Industry Trend Reports