Already being seen by an amazing 200 million pairs of eyes per month and well on the way to the targeted 1 billion views, intelligent bus shelters have hit 50% of expected installs
JCDecaux had intended to have installed most of the planned 1000 units by now, but have been hampered by supplier issues.
However, the ground-breaking 84” Dynamic HD screens that are 40% larger than previously available have sailed past the installation half-way mark.
The London Digital Network (LDN) will be fuelled by data and JCD’s proprietary supply-side-platform SmartBRICS offering brands a state-of-the-art medium to engage their target audiences.
XCM are ready and able to exploit this medium by applying their Data, Integration, Analytics and CRM tools to supply accurate and relevant data to JCD’s intelligent, dynamic and on-trend advertising mediums such as the Transport for London’s road-side bus shelters.
XCM’s Director Luke Ibbetson said “In today’s ever growing digital world, brands are utilizing as many touch points and opportunities as possible to have a conversation with their consumers, but is it profitable?” He then went on to add “At XCM we are developing new insightful models to support understanding ROI on such marketing campaigns so our clients can invest in the right channels, at the right time”
The compulsively eye-catching, dynamic screens will be deployed across the UK capital’s major Retail Zones where 20% of the entire UK’s retail spend occurs and being highly visible to commuters and shoppers whilst traveling during their thinking time
The French-owned outdoor advertising giant won the Transport for London bus shelter contract last year and has been tasked with installing 1,000 84-inch dynamic HD screens across the capital, which is claimed to be the world’s biggest rollout of digital street furniture.