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Orange
Press Archive

The Orange Press is our regular bulletin of all the latest industry news, insight and XCM opinion. 

We acknowledge that much of the content of our Orange Press documents originate from outside our company, but are assimilated from reputable external industry sources which in each case are accredited accordingly.

Read the archived editions below.


2016-11-16 (1)

Issue 131 02:03:18

 


Dementia Appeal Walk

Issue 131: 0102:03:18

XCM Support in Dementia Appeal


Augmented Reality Customer Engagement

Issue 131: 0202:03:18

Augmented Reality and Customer Engagement


IoT Impact Retail

Issue 131: 0302:03:18

How the Future of Retail will be Impacted by IoT


2016-11-16 (1)

Issue 130 16:02:18

 


ISO_XCM

Issue 130: 0116:02:18

XCM has recently been audited by highly recognised QMS International


Winter Olympics Tech

Issue 130: 0216:02:18

Wearable Technology at the Winter Olympic Games


Marketing Analytics

Issue 130: 0316:02:18

Trends Driving Marketing Analytics in 2018


2016-11-16 (1)

Issue 129 02:02:18

 


Facebook Advertise

Issue 129: 0102:02:18

Facebook is Getting Better at Knowing What to Advertise to You


Personalisation Machine Learning

Issue 129: 0202:02:18

2018: Personalisation and Machine Learning


Experiential Marketing

Issue 129: 0302:02:18

Will Experiential Marketing be the Biggest Trend of this Year?


2016-11-16 (1)

Issue 128 26:01:18

 


Location Data

Issue 128: 0126:01:18

Why Location Data is Important


Effective Customer Engagement

Issue 128: 0226:01:18

How to Achieve Effective Customer Engagement in Three Steps


Amazon Go

Issue 128: 0326:01:18

Amazon Open Their Checkout-Free Supermarket


2016-11-16 (1)

Issue 127 12:01:18

 


Influencer Marketing Boost Brands

Issue 127: 0112:01:18

Five Ways Influencer Marketing Can Boost Your Brand


Content Marketing Trends

Issue 127: 0212:01:18

Content Marketing Trends to Watch Out for This Year


2016-11-16 (1)

Issue 126 05:01:18

 


Email_Marketing_Mistakes

Issue 126: 0105:01:18

Five Mistakes to Avoid in Email Marketing


Emojis_Marketing_Strategy

Issue 126: 0205:01:18

The Use of Emojis in Your Marketing Strategy


Voice_Assistant_Impact

Issue 126: 0305:01:18

How Voice Assistants Will Impact Marketing


2016-11-16 (1)

Issue 125 22:12:17

 


Gamification_Workplace

Issue 125: 0122:12:17

Driving Employee Engagement with Workplace Gamification


Future_Mobile_Wallets

Issue 125: 0222:12:17

The Future of Loyalty and Marketing with Mobile Wallets


Digital_Retailers

Issue 125: 0322:12:17

2018: 4 Digital Trends Retailers Should Watch Out For


2016-11-16 (1)

Issue 124 15:12:17

 


Wearable_Technology

Issue 124: 0115:12:17

How Wearable Technology Has Affected Us


GDPR_XCM

Issue 124: 0215:12:17

GDPR in 2018: Getting to Grips with Your Data


Marketing_Strategies

Issue 124: 0315:12:17

The Best Long-Term Online Marketing Strategies


2016-11-16 (1)

Issue 123 08:12:17

 


Data_Technology

Issue 123: 0108:12:17

2018: Data and Technology Trends


Omnichannel_Marketing

Issue 123: 0208:12:17

The Reality of Omnichannel Marketing


Customer_Retention

Issue 123: 0308:12:17

Using Retargeting to Boost Customer Retention


2016-11-16 (1)

Issue 122 01:12:17

 


Mobile_Shopping

Issue 122: 0101:12:17

Mobile Crowned the New King for Black Friday Online Sales


Facial_Recognition

Issue 122: 0201:12:17

How Facial Recognition Could Drive the Next Online Marketing Revolution


IoT_Small

Issue 122: 0301:12:17

Internet of Things Growth Set to Increase Swiftly in 2018


2016-11-16 (1)

Issue 121 24:11:17

 


Analytics_Transforming_Customers

Issue 121: 0124:11:17

Using Analytics to Transform the Customer Journey


Black_Friday

Issue 121: 0224:11:17

How AI has Changed Black Friday and Cyber Monday


Social_Media_Marketing

Issue 121: 0324:11:17

Gaining New Customers with Social Media Marketing


2016-11-16 (1)

Issue 120 17:11:17

 


Video_Marketing

Issue 120: 0117:11:17

How Video Marketing is the New King of Content


Cloud_Computing

Issue 120: 0217:11:17

New Cloud Computing Partnership Between Google and Salesforce


Card_Factory_XCM

Issue 120: 0317:11:17

Card Factory Momentum Continues as Sales Increase


2016-11-16 (1)

Issue 119 03:11:17

 


PR_Small

Issue 119: 0103:11:17

How a Personalised Customer Experience Increases Revenue and Loyalty


SEO_Tips

Issue 119: 0203:11:17

Five Tips on Using SEO to Build Your Business


Data_Revolutionise

Issue 119: 0303:11:17

How Data Can Revolutionise Your Business


2016-11-16 (1)

Issue 118 27:10:17

 


Predictive_Analytics

Issue 118: 0127:10:17

Predictive Analytics: How Marketers Use Them to Read Your Mind


Social_Media_Marketing

Issue 118: 0227:10:17

6 Important Tips for Social Media Marketing


Location_Data_Small

Issue 118: 0327:10:17

Location Data: Why it Matters


2016-11-16 (1)

Issue 117 20:10:17

 


Content_Marketing_2018

Issue 117: 0120:10:17

Content Marketing Trends to Watch Out for in 2018


Offline_Marketing_Methods

Issue 117: 0220:10:17

Offline Marketing Methods That Are Still Successful


Issue 117: 0320:10:17

Digital Marketing: Five Technologies That Will Create Lasting Change


2016-11-16 (1)

Issue 116 13:10:17

 


Rugby_Marines_XCM

Issue 116: 0113:10:17

XCM and Gibraltar Rugby Football Union Double Header


XCM_Future-Proofing

Issue 116: 0213:10:17

Future-Proofing for Artificial Intelligence


XCM_Data_Innovation

Issue 116: 0313:10:17

Data Innovation: How the UK is One of the Best


2016-11-16 (1)

Issue 115 05:10:17

 


Issue 115: 0105:10:17

XCM Hosts Rugby Business Network Brunch


Issue 115: 0206:10:17

Marketing to the Generations


Virtual_Reality_Marketing

Issue 115: 0306:10:17

Virtual Reality in Marketing: Why Should You Care?


2016-11-16 (1)

Issue 114 29:09:17

 


Issue 114: 0129:09:17

The Three Things to do First with Your Content Marketing Campaigns


Issue 114: 0229:09:17

The How and Why of GDPR Compliance


Issue 114: 0329:09:17

Boohoo Sales Predicated to Grow Further


2016-11-16 (1)

Issue 113 22:09:17

 


Issue 113: 0122:09:17

XCM took place in a charity golf day for Childhood Cancer Research RICC


Issue 113: 0222:09:17

To Compete with E-Commerce Offline Retail is Evolving


Issue 113: 0322:09:17

Big Data: 4 Trends You Should Know About


2016-11-16 (1)

Issue 112 13:09:17

 


Issue 112: 0113:09:17

XCM at The Specialist Works Sponsored Performance Focus 18 Event


Jack_Wills_Wholesale

Issue 112: 0213:09:17

Wholesale Strategy Ramped Up by Jack Wills with SuperGroup Hire


Issue 112: 0313:09:17

Internet of Things: The Rise


2016-11-16 (1)

Issue 111 08:09:17

 


Issue 111: 0108:09:17

Mobile Marketing: 3 Reasons You Need It


Issue 111: 0208:09:17

Where Does the Rise of AI Leave Humans?


Issue 111: 0308:09:17

Boohoo Shares Boosted by Barclays Capital


2016-11-16 (1)

Issue 110 01:09:17

 


Issue 110: 0101:09:17

Data: How Much Does the World Generate?


Issue 110: 0201:09:17

Influencer Marketing: 3 Pillars Every Marketer Must Master



2016-11-16 (1)Issue 109 25:08:17

 


Mobile_Wallet

Issue 109: 0125:08:17

Using Mobile Wallet Marketing to Engage With Customers More


Email_Marketing

Issue 109: 0225:08:17

How to Boost Open Rates, Click-Through Rates and Revenue with Personalisation


Predictive_Analytics

Issue 109: 0325:08:17

Predictive Analytics: 6 Reasons Why You Shouldn’t Wait to Use Them


2016-11-16 (1)Issue 108 18:08:17

 


Issue 108: 0118:08:17

How Cashless Spending is Retails New King


Issue 108: 0218:08:17

How Gamification Will Revolutionise Businesses


Issue 108: 0318:08:17

To Better Protect Data AWS Uses Machine Learning


2016-11-16 (1)Issue 107 11:08:17

 


Issue 107: 0107:08:17

XCM supports the 7th Asda Foundation ‘Run for All’ 10k


Issue 107: 0211:08:17

Under New Laws UK Citizens Are to Get More Rights Over Personal Data


Issue 107: 0311:08:17

The Importance of Cloud Computing for Businesses


2016-11-16 (1)Issue 106 04:08:17

 


Issue 106: 0104:08:17

Inbound Marketing: 7 Reasons to Start a New Focus


Issue 106: 0204:08:17

Redefining Customer Service: How Analytics, AI and Automation will do this


Issue 106: 0304:08:17

How Online Sales can be Driven by Offline Stores


2016-11-16 (1)Issue 105 28:07:17

 


Issue 105: 0128:07:17

GDPR: The UK’s Commitment – Despite the Brexit result, the government is still very focused on the introduction of the EU’s General Data Protection Regulation.


Issue 105: 0228:07:17

5 Mobile Marketing Practises that should be Adopted – Not reaching out to customers via mobile means you’re missing out on a mountain of money.


Issue 105: 0328:07:17

Research Suggests Retailers Need to Talk to Their Customers – Only 40% of retailers are talking to their customers to understand their needs.


2016-11-16 (1)Issue 104 21:07:17

 


Issue 104: 0121:07:17

XCM clinch Best Digital Marketing Partner at this year’s Dotties awards!


Issue 104: 0221:07:17

After surviving an expensive outsourcing fiasco, Jack Wills is back in the black


Issue 104: 0321:07:17

4 Tips on How AI can Transform Your Customer Communications


2016-11-16 (1)Issue 103 14:07:17

 


Issue 103: 0114:07:17

Channels Aren’t the Future of Content Marketing: Data Is


Issue 103: 0214:07:17

Digital Strategies for 2017: What are the Best So Far?


Issue 103: 0314:07:17

Data Breach: How Much Does This Cost Your Company?


2016-11-16 (1)Issue 102 07:07:17

 


Issue 102: 0107:07:17

The GDPR – Understanding the Data Rights according to next years EU policies


Issue 102: 0207:07:17

Unlocking the value of data for retailers – the GDPR regulation is a catalyst for change


Issue 102: 0307:07:17

Customers view a ‘single lens’ shopping experience rather than brick-and-mortar vs. online retail


2016-11-16 (1)Issue 101 30:06:17

 


Issue 101: 0130:06:17

Fantastic news for Lottoland as incredible Year-on-Year Growth Has Seen Online Betting Company Reach New Landmark


Issue 101: 0230:06:17

3 ways in which retailers are using behavioural data to connect with consumers more personally and jumpstart marketing campaigns


Issue 101: 0330:06:17

Knowing Your Audience in the Real World – Movement Data Trumps Traditional Methods of Identifying an Ideal Audience


2016-11-16 (1)Issue 100 16:06:17

 


Issue 100: 0116:06:17

If it’s done right, engagement can be boosted quickly via email marketing – see the trends here


Issue 100: 0216:06:17

Technology will become invisible, integrating seamlessly into consumers everyday lives


Issue 100: 0316:06:17

A selection of Universities are teaching students how to work in the world of data analytics


2016-11-16 (1)Issue 99 02:06:17

 


Issue 99: 0102:06:17

How Infographics Can Power Your Content Marketing Campaigns in 3 Different Ways


Issue 99: 0202:06:17

Nearly Half of Consumers Feel Overwhelmed by the Amount of Marketing Emails They Recieve


Issue 99: 0302:06:17

Jack Wills Launches First Store in Mainland Europe with Plans for More in the Future


2016-11-16 (1)Issue 98 26:05:17

 


Issue 98: 0126:05:17

How To Avoid The Biggest Mistakes In Data – A Panel of Experts Provide Their Experience


Issue 98: 0426:05:17

Conversion Rates Are Up and Abandonment is Down Due to Personalisation Claims Jack Wills


Issue 98: 0226:05:17

What Works in Mobile Marketing – Marketers are Still Struggling to Distinguish Hype From the Hope


Issue 98: 0526:05:17

AI Used by Google to Offer Free Cross-Channel, Multi-Platform Attribution Tools on Analytics


Issue 98: 0326:05:17

Managing to Sustain it’s Growth Momentum – Impressive Growth for Salesforce Continues



2016-11-16 (1)Issue 97 19:05:17

 


Issue 97: 0119:05:17

Brick and Mortar Stores are Seeing Technology As a Priority in Driving Future Profits


Issue 97: 0219:05:17

With Big Data and AI now in the forefront – this makes us ask: Are analysts no longer needed?


Issue 97: 0319:05:17

Hackathon Held by DMA to Generate Engagement and Awareness With Hilton Honors App


2016-11-16 (1)Issue 96 12:05:17

 


Issue 96: 0112:05:17

Big Data for Humans: Data Visualisation and its Importance Within the Analytics Process


Issue 96: 0212:05:17

How Your Productivity is Influenced by Machine Learning


Issue 96: 0312:05:17

Boohoo to Remain Separate from PrettyLittleThing and Nasty Gal


2016-11-16 (1)Issue 95 28:04:17

 


Issue 95: 0128:04:17

Annual Profits at Boohoo Soar


Issue 95: 0230:03:17

E-tailers Need to Start Their Campaigns Early to Catch the Rising Re-target Market


Issue 95: 0330:03:17

Card Factory stays on track


2016-11-16 (1)Issue 94 30:03:17

 


Issue 94: 0130:03:17

The 5 P’s of Conversion Rate Optimisation


Issue 94: 0225:03:17

British Shoppers Return to the High Street


Issue 94: 0325:03:17

What Retail Marketers Want This Year


2016-11-16 (1)Issue 93 13:03:17

 


Issue 93: 0113:03:17

The Cloud – What Disaster?


Issue 93: 0213:03:17

Microsoft Updates Power BI System


Issue 93: 0306:03:17

Snapchat and Oracle to Further Analyse Our Thoughts


2016-11-16 (1)Issue 92 06:03:17

 


Issue 92: 0106:03:17

An Overview of the Four Analytics Processes


Issue 92: 0206:03:17

Digital Transformation – Are You On Board?


Issue 92: 0306:03:17

January Sees Highest Average Spend in Online Retail Since 2010


2016-11-16 (1)Issue 91 27:02:17

 


Issue 91: 0127:02:17

Is it time to drop loyalty cards and just concentrate on loyalty?


Issue 91: 0227:02:17

Why is Poundland to close its online store?


Issue 91: 0327:02:17

No more tears as Boohoo approved to acquire Nasty Gal’s assets


2016-11-16 (1)Issue 90 13:02:17

 


Issue 90: 0113:02:17

Why would you still consider using door drops in your campaign?


Issue 90: 0213:02:17

XCM poised to guide Linley’s expansion


Issue 90: 0313:02:17

Is big data the next wealth-generating phenomena?


2016-11-16 (1)Issue 89 01:02:17

 


Issue 89: 0101:02:17

The XCM & Bluecrest partnership goes from strength to strength


Issue 89: 0201:02:17

Jack Wills Boosts Christmas Margins


Issue 89: 0301:02:17

National Citizen Service Partners with GetMyFirstJob as it Progresses Through the House of Lords Chasing a Royal Charter


2016-11-16 (1)Issue 88 09:01:17

 


Issue 88: 0109:01:17

The Fat Face Gamble on Pre-Christmas Price-Promise Wins Handsomely


Issue 88: 0209:01:17

The Advance in Connected TVs will Change Profile Data Dramatically


Issue 88: 0309:01:17

Data Quality is a Major Factor Concerning Marketing Executives, with Little or no In-House Means to Correct the Problem


2016-11-16 (1)Issue 87 15:12:16

 


Issue 87: 0115:12:16

Boohoo Still on the Rise – As share prices continue to climb, confidence is increasing in the online fashion retailer


Issue 87: 0215:12:16

Department Stores Still Have a Long Way to Go to Keep Up in the Online Market


Issue 87: 0315:12:16

Black Friday and Cyber Monday Break Records but Many Large High Street Retailers Are Left Out of the Loop


2016-11-16 (1)Issue 86 24:11:16

 


Issue 86: 0124:11:16

Direct Mail Still ‘Up There’ With the Big Boys


Issue 86: 0224:11:16

Facebook Follows Google in its UK Headquarters Expansion


Issue 86: 0324:11:16

Is Predictive Analytics the Marketer’s Magic Bullet?


2016-11-16 (1)Issue 85 16:11:16

 


Issue 85: 0116:11:16

Facebook Confesses Again That Their Numbers Are Wrong


Issue 85: 0216:11:16

Google’s Confidence in UK Skills Fuels £1B Expansion


Issue 85: 0316:11:16

Intelligent Bus Shelters Hit 50% of Expected Installs