Shoppers_ReturnAfter a disappointing start to 2017 for UK bricks and mortar retailers, recently released figures for February by the Office for National Statistics (ONS) indicate that retail sales have increased by 3.9% over the same month in 2016 and 1.4% up on January 2017. The welcome news comes after disappointing retail sales figures for last December and January.

Kate Davies, ONS Senior Statistician said ‘February’s retail sales figures show strong growth, though the underlying three-month picture shows falling sales as February’s figures follow two consecutive months of decline in December and January. The monthly growth in February is seen across all store types.’

Davies continued “The underlying trend suggests that rising petrol prices in particular have had a negative effect on the overall quantity of goods bought over the last three months.”

The encouraging resurgence of foot traffic and the apparent spending increase in our High-Street stores, suggests that shoppers will be more receptive to influential marketing campaigns.

XCM’s analysts and campaign teams are delighted to be actively involved in developing insightful projects for our retail clients to capitalise on the positive trends fuelled also by the arrival of the Spring season.

XCM’s director Luke Ibbetson commented saying ‘This bodes well for stores and outlets, and we hope that this trend continues in the coming months. Stores and the high street certainly are not dead. Shoppers need that convenience all around them regardless of channel. Stores can offer that 1-2-1 personalised experience and for me there is nothing better than face to face experience in store from talented individuals who know their brand. No doubt this will also be acting as a feeder for online sales as well and vice versa’

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