It seems like businesses nowadays are completely shifting to online marketing. Near enough all brands have an online social media presence. Despite how effective it is, relying solely on it could mean you miss out on a large portion of your target audience. There are still many people that do not regularly use the internet, such as the baby boomer’s generation. To reach this audience, some of the below tips are key.
Humans tend to be attracted by visuals more than text, that’s why posters are still a very effective form of offline marketing. Creating custom posters to advertise an event is an excellent way of attracting the right audience. It is important to post them out to where the target audience is most likely to see them, as well as making sure that the design appeals to them.
Local Event Sponsor
Sponsoring an event in the community is another effective way to boost marketing efforts, it allows you to make a positive impact in your community whilst building your brand identity at the same time. It’s a great way to build valuable connections through human interaction and awareness on a local level. From doing so you can reach a massive audience and maybe even get local press coverage, which is a crucial element for building a positive brand image.
Trade Show Participation
Visibility among a relevant audience can be gained through trade shows. They are the perfect place to network and build visibility. These kinds of shows are usually focused on a specific industry with the people visiting more than likely to have an interest in this area, so lots of potential customers can be gained as you are able to pitch to them, attracting them in. Trade shows also give you the opportunity to view your competition and learn about their strategies and how you can improve your own.
Celebrating Your Success Publicly
Whether it be celebrating a business anniversary, launching a new product/service or receiving some form of recognition – sharing your success with your audience is a great way of marketing yourself. Organising an event to showcase the achievement and inviting all your customers, or paying for some space in the local newspaper highlighting your success are some of the best ways to go about doing this.
Press Release Publishing at Local Publications
It’s important to remember that while you can find relevant residents to target for your online advertising campaign, there are still a lot of people that don’t regularly use the internet. Therefore, relying solely on the internet to promote your business is not the best thing to do. Instead, try promoting your business by sending a press release about your business to a local publication company. If you are a local business this is a brilliant option as it allows you to reach those members of your target audience that otherwise you might miss by doing everything online.
For smaller businesses these tips provide the stepping stones to be able to effectively market offline to promote your business to those that don’t regularly use the internet.