Set to be one of cloud computing’s highest profile alliances, Google has teamed up with cloud computing company Salesforce to provide users with smarter, more collaborative experiences across Google Cloud and Analytics.
The announcement of the partnership was made on Monday, with plans being revealed to integrate Google’s office software G Suite with Salesforce’s core platform, and an integration of Google Analytics into Salesforce’s marketing software.
Both have also expressed a mutual commitment to use each other’s products moving forward. With this partnership companies can get to know their customers better through Salesforce data within Gmail, Sheets, Calendar, Drive, Docs and Hangouts Meet.
Nan Boden, head of global technology partners at Google Cloud commented “We hope this partnership enables more companies to take advantage of the cloud and that the combined solutions will provide an unmatched experience for customers.”
Salesforce will begin expansion of its core services using Google’s cloud infrastructure as part of the deal. This is great news for the cloud unit at Google with their ongoing challenge to Amazon Web Services and Microsoft Azure for market share. The opening of Google Analytics to Salesforce is another area that the partnership between the two will provide a massive boost to.
Marc Benioff, Chairman and CEO of Salesforce commented “There has never been an easier way for companies to run their entire business in the cloud—from productivity apps, email and analytics, to sales, service and marketing apps, this partnership will help make our customers smarter and more productive.”
Salesforce previously used Amazon Web Services as its preferred public cloud infrastructure in 2016, but this deal with Google suggests that Salesforce will be moving other parts of its business to Google over time. Salesforce did comment that it will follow a multi cloud strategy working with multiple vendors moving forward.
2018 is the expected date for when these Saleforce integrations will begin, although some such as Lightening for Gmail are already available.