Incredible year-on-year growth has seen online betting company reach new landmark
Launched in 2013, Lottoland has reached a huge milestone having hit the six million customers worldwide mark. It has become one of the most disruptive lottery operators in an antiquated market and the worldwide customer base they now possess is testament to an engaging and competitive product.
Lottoland will be extending its vast offerings of lotteries to celebrate, with six new and unique offers for customers on its EuroMillions, Powerball, Spinata Grande game, El Gordo de Verano, Instant Millionaire scratchcard, and EuroMillions instant win games.
Unlike traditional lottery companies, Lottoland offers its customers value and unparalleled choice through an innovative lottery betting model which has paved the way for its success and phenomenal growth. Its unique insurance model which is light-years ahead of other players, gives customers access to the largest lottery jackpots in the world and protects its business against large payouts. Revenue growth for the period 2012-2015 was 820%, and 2016 figures look even better with over 100% year-on-year growth.
Lottoland CEO Nigel Birrell commented on the milestone, saying, “We’re delighted that six million customers have experienced our innovative lottery betting product. To reach such a milestone in our first four years is testament to a team of highly ambitious and driven individuals looking to shake up an out-dated market. Our strong growth rates show no sign of slowing and we’re incredibly excited to reach millions more customers worldwide in the coming years.”
The company has seen its customers win big across its wide lottery offering over the last couple of years. These include a £1.2m win on Powerball in 2013 and a more recent win of €22m on LOTTO 6aus49.
A recent report by the Financial Times’ FT1000 sees Lottoland claim its position as the 128thfastest growing company in Europe. It outranked well known giants such as Spotify, Just Eat and Zalando within its official category (European Travel and Leisure) and features as the 27th highest-ranking United Kingdom-based organisations, being the only company from Gibraltar.
Andy Masters of XCM states “Lottolands’ customer centric marketing approach linked to player behaviour, in near real time, allows the customer to experience what it’s like to be treated individually this has helped drive the growth in both Lottery and side games. In partnering with XCM nearly 3 years ago we linked to the database in near real time, providing the continual customer journey development across 12 different territories to drive the player value exponentially. State Lottery is a well-established market although complacency by the national operators has allowed customer focused brands like Lottoland to give a real choice to consumers, be the disruptive but positive influence and open an entirely new market to the Gaming Sector. It’s been a pleasure working with the team at Lottoland, they are bright minded with a start-up mentality that helps us both focus not on the numbers of players, but on the whole customer experience and this is shown in this share of market milestone.”