The fashion and lifestyle brand, Jack Wills has expanded into mainland Europe, opening its first store in Sylt, Northern Germany.
Famous for its tweed blazers and hoodies the retailer plans to roll out 11 more international stores in the coming months.
Grappling with rising import prices due to the sterling’s slump since the Brexit vote is part of the cause of this move to Europe.
Peter Williams, founder and chief executive told the Press Association “It is only natural that we look to expand our store footprint internationally as we grow as a business and look to reach new customers.
“Our increasingly international store portfolio provides a natural hedge as we look to reap the benefits of a diversified currency base in the face of a prolonged weakening of the sterling.”
After successfully launching stores in the US resorts Nantucket and Martha’s Vineyard, Sylt – a luxury German holiday resort and home to the Windsurf Worldcup seemed like the obvious choice.
After teaming up with private equity outfit Bluegem to buy out the retailer last October, Williams, who returned to the role of CEO in 2015 is now looking to breathe fresh life into the business.
End of year turnover for 2016 grew by 4% to 137.4 million, while earnings came in at £5.1 million, according to the latest available accounts on Companies House.
Since been founded in 1999 in the British seaside town of Salcombe, Jack Wills now has 90 stores across the UK, the US, Hong Kong, Singapore and the Middle East.