Digital Marketing: Five Technologies That Will Create Lasting Change

Oct 20, 2017 | Technology, Trends

Professional marketers know that when a new piece of technology comes onto the market, that throwing all their resources at it isn’t necessarily a good investment. Yik Yak is a good example of this, the app was a huge craze when it first came out, but now it is...

Content Marketing Trends to Watch Out for in 2018

Oct 20, 2017 | Content Marketing, Trends

Although 2018 may feel like it is still quite far away, the reality is, it will be here quicker than we know it. As businesses know, the last few months of the working year fly by. Below are five content marketing trends to look out for in the next year. Media...

Big Data: 4 Trends You Should Know About

Sep 22, 2017 | Data, Trends

The rise of big data over the last few years has been rapid. The amount of data compared to what we had in the past is huge, so huge that we are now struggling to make sense of it all. How this data is used, analysed and presented is now the emphasis of big data...

How Gamification Will Revolutionise Businesses

Aug 18, 2017 | Technology, Trends

The notion that a games mindset and the use of game approaches can revolutionise behavior, motivation and engagement has already been proven. Digital product innovation companies, such as Play Consulting and others like it are doing it daily, across a heap of...

Email Marketing Trends Happening Now

Jun 16, 2017 | Email Marketing, Trends

If it’s done right, engagement can be boosted quickly via email marketing. Say you have 50,000 people on your list, these are all potential readers and buyers. If you send an email to each one of these, it needs to be a given that your emarketing is constructed in the...

Direct Mail Still ‘Up There’ With the Big Boys

Nov 24, 2016 | Other News, Trends

Although Online and TV advertisements are the leaders, DM comes a very solid third. Forecasts issued by Group M last week predicted that the third-place Direct Marketing industry will be worth £1.6bn during 2017. When technology solutions seem to be leap-frogging the...