Big Data: 4 Trends You Should Know About

Big Data: 4 Trends You Should Know About

The rise of big data over the last few years has been rapid. The amount of data compared to what we had in the past is huge, so huge that we are now struggling to make sense of it all. How this data is used, analysed and presented is now the emphasis of big data...
How Gamification Will Revolutionise Businesses

How Gamification Will Revolutionise Businesses

The notion that a games mindset and the use of game approaches can revolutionise behavior, motivation and engagement has already been proven. Digital product innovation companies, such as Play Consulting and others like it are doing it daily, across a heap of...
Email Marketing Trends Happening Now

Email Marketing Trends Happening Now

If it’s done right, engagement can be boosted quickly via email marketing. Say you have 50,000 people on your list, these are all potential readers and buyers. If you send an email to each one of these, it needs to be a given that your emarketing is constructed in the...
Direct Mail Still ‘Up There’ With the Big Boys

Direct Mail Still ‘Up There’ With the Big Boys

Although Online and TV advertisements are the leaders, DM comes a very solid third. Forecasts issued by Group M last week predicted that the third-place Direct Marketing industry will be worth £1.6bn during 2017. When technology solutions seem to be leap-frogging the...