How Autonomous Cars Will Benefit Marketing

How Autonomous Cars Will Benefit Marketing

Over the last few years in the automobile and tech industry, the term “self-driving car” has become a popular buzzword. With major advancements being made in this area from companies such as Tesla, BMW, and Google, autonomous vehicles will soon become a regular sight...
Augmented Reality and Customer Engagement

Augmented Reality and Customer Engagement

Due to digital devices available today such as tablets and smartphones, consumers are now much more tech savvy. When they buy an item, they want as much information about it as possible, combined with the ability to be able to check what they’re getting. So, in order...
Wearable Tech at the Winter Olympic Games

Wearable Tech at the Winter Olympic Games

Every four years the Winter Olympics are held, with the event this year being hosted in Pyeongchang, South Korea. Running from February 9th to 25th the games feature a record 102 events in fifteen sports disciplines. Nearly 3,000 athletes from 92 National Olympic...
Amazon Open Checkout-Free Supermarket

Amazon Open Checkout-Free Supermarket

The way in which we purchase groceries could change forever with Amazon’s new supermarket, which features no checkout operators or self-service tills. Amazon Go, the new store that uses hundreds of ceiling-mounted cameras and electronic sensors to identify each...
Why Location Data is Important

Why Location Data is Important

Increasing store revenue and local brand perception can be done by making use of local search. Local search is now one of the best ways marketers can increase store revenue and local brand perception. With 45% of all searches on Google now including the use of local...
How Voice Assistants Will Impact Marketing

How Voice Assistants Will Impact Marketing

When smartphones first arrived on the scene, people had no idea how they would go on to transform marketing and customer engagement. Now this change is about to happen again, only this time with voice. Smartphones created a mobile marketing revolution when they...