Predictions for a Data-Driven Future

Predictions for a Data-Driven Future

The future of marketing is a topic that constantly attracts attention across the internet. How is it changing? How are consumer interests and expectations influencing that change? And how will the intersection of data (and data privacy), technology, and customer...
CRM Now the Largest Software Market

CRM Now the Largest Software Market

Business insight experts Gartner recently found that worldwide customer relationship management (CRM) software revenue became the largest of all software markets at the end of 2017, amounting to $39.5 billion. This overtook database management systems (DBMSs) which...
How to Build Customer Loyalty in the Digital Age

How to Build Customer Loyalty in the Digital Age

Achieving customer loyalty and winning over customers hearts and minds is not an impossible task for brands if they approach it in the right way. Brands see depreciating returns on traditional marketing efforts year on year, and the struggle of balancing the need to...
Edge Computing is the Buzzword of the 2018

Edge Computing is the Buzzword of the 2018

If you work in the technology or marketing sector it’s almost guaranteed that you will hear the buzzword Edge Computing this year. It is making devices easier to operate by bringing computer power, storage, control, and applications closer to the end user. Edge...