XCM Dotties Award

XCM pull off big win for the second year in succession at the Dotties! XCM came home with the Integrated Partner of the Year award at last night’s annual Dotties at the iconic Troxy in London. This exclusive awards evening for Dotmailer customers celebrates the...
How to Build Customer Loyalty in the Digital Age

How to Build Customer Loyalty in the Digital Age

Achieving customer loyalty and winning over customers hearts and minds is not an impossible task for brands if they approach it in the right way. Brands see depreciating returns on traditional marketing efforts year on year, and the struggle of balancing the need to...
Wearable Tech at the Winter Olympic Games

Wearable Tech at the Winter Olympic Games

Every four years the Winter Olympics are held, with the event this year being hosted in Pyeongchang, South Korea. Running from February 9th to 25th the games feature a record 102 events in fifteen sports disciplines. Nearly 3,000 athletes from 92 National Olympic...
2018: Personalisation and Machine Learning

2018: Personalisation and Machine Learning

Marketers have their work cut out for them in today’s world, where people see more content in a day than they can remember and brand blindness is the norm. But there is one common solution to this – content that’s so relevant it’s impossible to ignore. Personalisation...
Using Retargeting to Boost Customer Retention

Using Retargeting to Boost Customer Retention

When people think about increasing sales, the majority will assume looking for new customers is the best way to do this. But recent research from conversion optimisation pioneers Invesp, have found that this may not be the case, and that your best way to double or...