Marketing in a Mobile-First World

Marketing in a Mobile-First World

In the digital age we live in, it’s clear that mobile is king. Statistics back this up and show that most of the world’s internet traffic is now mobile. Digital advertising also shows how powerful mobile has become, with more than 90% of Facebook’s revenue...
Mobile Marketing: 3 Reasons You Need It

Mobile Marketing: 3 Reasons You Need It

Customer engagement is something that you hear a lot about in marketing. But what does this actually mean? In simple terms, it means any strategy you implement that will attract your target audience, and make them pay attention to what you’re offering. In today’s...
5 Mobile Marketing Practises that should be Adopted

5 Mobile Marketing Practises that should be Adopted

Not reaching out to customers via mobile means you’re missing out on a mountain of money. Millennials check their phones approximately 150 times a day, with the average person spending upto five hours a day on his or her smartphone. It is clear to see from this that...