What the Omnichannel Experience Really Means

What the Omnichannel Experience Really Means

The omnichannel experience is not a new concept, it has been around ever since goods and services were first promoted. But in marketing, this term is relatively new – it seems that during the race to digital migration, the definition has been somewhat confused....
How Autonomous Cars Will Benefit Marketing

How Autonomous Cars Will Benefit Marketing

Over the last few years in the automobile and tech industry, the term “self-driving car” has become a popular buzzword. With major advancements being made in this area from companies such as Tesla, BMW, and Google, autonomous vehicles will soon become a regular sight...
Augmented Reality and Customer Engagement

Augmented Reality and Customer Engagement

Due to digital devices available today such as tablets and smartphones, consumers are now much more tech savvy. When they buy an item, they want as much information about it as possible, combined with the ability to be able to check what they’re getting. So, in order...
Trends Driving Marketing Analytics in 2018

Trends Driving Marketing Analytics in 2018

As everything is becoming more and more data-driven, there has never been a greater need for high-quality marketing analytics. Despite this need, there are still many companies who’s marketing analytics still only consists of a few dashboards and a weekly report....
Five Ways Influencer Marketing Can Boost Your Brand

Five Ways Influencer Marketing Can Boost Your Brand

Influencer marketing is a comparatively new form of marketing being used in a number of marketing strategies Influencer marketing is a type of marketing which allows brands to reach out to new audiences and increase awareness through influencers communicating with...