Social Media Marketing: How to Improve Engagement

Social Media Marketing: How to Improve Engagement

Engaging users via social media marketing is no easy task. Posting may seem like it is enough, but that is not the case. It requires strategy and a lot of thought to come up with ways to keep your current audience captivated while at the same time attracting new users...
Marketing in a Mobile-First World

Marketing in a Mobile-First World

In the digital age we live in, it’s clear that mobile is king. Statistics back this up and show that most of the world’s internet traffic is now mobile. Digital advertising also shows how powerful mobile has become, with more than 90% of Facebook’s revenue...
GDPR: The Best Thing to Happen to Marketers?

GDPR: The Best Thing to Happen to Marketers?

The General Data Protection Regulation (GDPR) has finally come into place, bringing with it a breath of fresh air into inboxes everywhere. Leading up to the 25th May we were swamped with emails, notifications, and text messages from companies we’d forgotten we’d...
Challenges Marketers Face from Data

Challenges Marketers Face from Data

With new channels such as mobile, marketers have been provided with much more data on customers and prospects – giving them a greater opportunity to deliver more personalised, engaging experiences that drive greater loyalty. However, a new study from Royal Mail Data...