Why Location Data is Important

Why Location Data is Important

Increasing store revenue and local brand perception can be done by making use of local search. Local search is now one of the best ways marketers can increase store revenue and local brand perception. With 45% of all searches on Google now including the use of local...
2018: Data and Technology Trends

2018: Data and Technology Trends

One of the biggest challenges that marketers will have to face in 2018 is the transformation of data into actionable insights. This is a hot topic on the minds of most marketers going into 2018. Below are some of the predicted data trends that will help to keep your...
How Data Can Revolutionise Your Business

How Data Can Revolutionise Your Business

In the technological era we live in, the amount of data being generated every day is truly a marketer’s dream. From our browsing habits on the web, to IoT-connected devices in the home, and user profiles on social media. All of this is information that marketers can...
Location Data: Why it Matters

Location Data: Why it Matters

Location data is a big part of everything we do, including it into your marketing strategy is an effective and important step into predicting future behaviors and building relationships with your ideal consumer People are now expecting to have a much more tailored...
Data Innovation: How the UK is One of the Best

Data Innovation: How the UK is One of the Best

A new report finds the UK to be one of the most innovative countries in Europe for making the most of data. According to the Centre for Data Innovation, innovative use of data such as using it to make cities safer or applying it to healthcare, contributed €300bn to...
Big Data: 4 Trends You Should Know About

Big Data: 4 Trends You Should Know About

The rise of big data over the last few years has been rapid. The amount of data compared to what we had in the past is huge, so huge that we are now struggling to make sense of it all. How this data is used, analysed and presented is now the emphasis of big data...