How Location Data is Opening New Doors for Marketers

How Location Data is Opening New Doors for Marketers

Store closures have become a frequent part of the news in today’s world, but despite this, it’s important to remember that a high percentage of sales still take place in person. To begin understanding real-world shopping behaviour properly, location data is key. Below...
How Retail will Reap the Biggest Rewards from Data Science

How Retail will Reap the Biggest Rewards from Data Science

Technology such as advanced analytics is now used by organisations to do pretty much everything, from understanding their customers better, to predicting more reliable, faster results. While nearly every industry stands to reap the benefits of data science, retail is...
Predictions for a Data-Driven Future

Predictions for a Data-Driven Future

The future of marketing is a topic that constantly attracts attention across the internet. How is it changing? How are consumer interests and expectations influencing that change? And how will the intersection of data (and data privacy), technology, and customer...
Challenges Marketers Face from Data

Challenges Marketers Face from Data

With new channels such as mobile, marketers have been provided with much more data on customers and prospects – giving them a greater opportunity to deliver more personalised, engaging experiences that drive greater loyalty. However, a new study from Royal Mail Data...
XCM’s Andrew Masters: The Power of Data

XCM’s Andrew Masters: The Power of Data

In a recent interview with TotallyGaming.com Andrew Masters, Director of XCM, spoke about how an operator can use data to better protect players and significantly improve its approach to responsible gambling. The UK Gambling Commission has made itself clear; operators...