How Location Data is Opening New Doors for Marketers

Jun 28, 2018 | Data

Store closures have become a frequent part of the news in today’s world, but despite this, it’s important to remember that a high percentage of sales still take place in person. To begin understanding real-world shopping behaviour properly, location data is key. Below...

How Retail will Reap the Biggest Rewards from Data Science

Jun 28, 2018 | Data, Retail

Technology such as advanced analytics is now used by organisations to do pretty much everything, from understanding their customers better, to predicting more reliable, faster results. While nearly every industry stands to reap the benefits of data science, retail is...

Predictions for a Data-Driven Future

Jun 15, 2018 | Data, GDPR, Technology

The future of marketing is a topic that constantly attracts attention across the internet. How is it changing? How are consumer interests and expectations influencing that change? And how will the intersection of data (and data privacy), technology, and customer...

Challenges Marketers Face from Data

May 16, 2018 | Data, Marketing

With new channels such as mobile, marketers have been provided with much more data on customers and prospects – giving them a greater opportunity to deliver more personalised, engaging experiences that drive greater loyalty. However, a new study from Royal Mail Data...

Will the Facebook Data Debacle Change Internet Behaviour?

May 2, 2018 | Data, Social Media

The recent Facebook data breach has brought with it many questions about whether people will want, or be able to keep much more of their digital lives private. Facebook users have known for years that their data makes up the bulk of the goods that the social media...

XCM’s Andrew Masters: The Power of Data

Apr 5, 2018 | Data, XCM News

In a recent interview with TotallyGaming.com Andrew Masters, Director of XCM, spoke about how an operator can use data to better protect players and significantly improve its approach to responsible gambling. The UK Gambling Commission has made itself clear; operators...