An Overview of the Four Analytics Processes

An Overview of the Four Analytics Processes

Digital marketing experts extol the virtues of analytics methodologies in its various flavours, the confusing processes, and outcomes of each should be clarified for new entrants into the competitive world of digital marketing. Once the campaign data has been...
Is Predictive Analytics the Marketer’s Magic Bullet?

Is Predictive Analytics the Marketer’s Magic Bullet?

The crystal ball has long been the most desired tool in the marketer’s toolbox, to be able to visualise in advance what individuals want, can make the difference between a good campaign and a truly fantastic one. Jason Brown, Director of Analytics at XCM Ltd describes...