Understanding Customers Better with Predictive Analytics

Understanding Customers Better with Predictive Analytics

Predictive analytics is not just another buzzword, it is now an integral part of any marketing strategy due to advancements in technology and the unprecedented amounts of data available today. With predictive analytics, brands can examine the data of what has happened...
Trends Driving Marketing Analytics in 2018

Trends Driving Marketing Analytics in 2018

As everything is becoming more and more data-driven, there has never been a greater need for high-quality marketing analytics. Despite this need, there are still many companies who’s marketing analytics still only consists of a few dashboards and a weekly report....
Using Analytics to Transform the Customer Journey

Using Analytics to Transform the Customer Journey

In the data-driven age we live in, the use of analytics is extremely important to marketers. Without them, data-driven insights are extremely hard to come by. Driving core business KPIs using analytics is something that most successful marketers use in their approach,...
Predictive Analytics: How Marketers Use Them to Read Your Mind

Predictive Analytics: How Marketers Use Them to Read Your Mind

It can often feel eerie when you view a certain product online and end up getting recommended something that would complement it perfectly. But what’s really going on here is complex algorithms are being used to predict, or in some cases influence your behavior as a...